<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Flooring Contractor Growth</title><link>https://flooringcontractorgrowth.com/</link><description>Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for flooring companies.</description><item><title>What should LVP installation cost per square foot? Answer it before Google's AI does it for you</title><link>https://flooringcontractorgrowth.com/blog/what-should-lvp-installation-cost-answer-it-before-google-does/</link><guid>https://flooringcontractorgrowth.com/blog/what-should-lvp-installation-cost-answer-it-before-google-does/</guid><pubDate>Sun, 01 Nov 2026 00:00:00 GMT</pubDate><description>Homeowners now get a per-square-foot answer from Google's AI Overview before they ever call a flooring company. Why your own site should be the source of that number, and how to write it.</description></item><item><title>Booked past Thanksgiving? This is the week to sell January</title><link>https://flooringcontractorgrowth.com/blog/booked-past-thanksgiving-now-sell-january/</link><guid>https://flooringcontractorgrowth.com/blog/booked-past-thanksgiving-now-sell-january/</guid><pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate><description>Flooring companies are at peak demand right now and most will have an empty calendar in eight weeks. What to say to the customers you are turning away, and the offer that fills the slow month.</description></item><item><title>Hiring a marketing agency versus doing it yourself: a flooring contractor's guide to red flags, fair prices and trial-first</title><link>https://flooringcontractorgrowth.com/guides/hiring-an-agency-vs-diy-flooring/</link><guid>https://flooringcontractorgrowth.com/guides/hiring-an-agency-vs-diy-flooring/</guid><pubDate>Wed, 07 Oct 2026 00:00:00 GMT</pubDate><description>What a flooring company can realistically do in-house, when to hire, what agencies and freelancers should cost, the warning signs in a pitch, and why a trial beats a contract.</description></item><item><title>Seasonality for flooring companies: when the calendar fills, when it empties, and a slow-season marketing plan</title><link>https://flooringcontractorgrowth.com/guides/slow-season-marketing-plan-flooring/</link><guid>https://flooringcontractorgrowth.com/guides/slow-season-marketing-plan-flooring/</guid><pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate><description>Flooring demand peaks before the holidays and for spring listings and drops in deep winter and late summer. A month-by-month plan to keep installers busy through the slow weeks.</description></item><item><title>Pricing and quoting for flooring companies: per-square-foot ranges, good-better-best, deposits and how price shapes your marketing</title><link>https://flooringcontractorgrowth.com/guides/pricing-and-quoting-flooring/</link><guid>https://flooringcontractorgrowth.com/guides/pricing-and-quoting-flooring/</guid><pubDate>Sat, 05 Sep 2026 00:00:00 GMT</pubDate><description>How a flooring company presents prices without boxing itself in: installed ranges by product, three-tier quotes, deposits, what to put on the website, and how pricing changes which leads you get.</description></item><item><title>Missed calls and estimate follow-up for flooring companies: text-back, speed to lead and what a lost measure costs</title><link>https://flooringcontractorgrowth.com/guides/missed-calls-speed-to-lead-flooring/</link><guid>https://flooringcontractorgrowth.com/guides/missed-calls-speed-to-lead-flooring/</guid><pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate><description>A flooring call that rings out goes to the next installer. The text-back script, the follow-up sequence after an estimate, and the math on what a missed call costs a flooring company.</description></item><item><title>Website essentials for a flooring company: the seven things the site must do</title><link>https://flooringcontractorgrowth.com/guides/website-essentials-flooring/</link><guid>https://flooringcontractorgrowth.com/guides/website-essentials-flooring/</guid><pubDate>Wed, 19 Aug 2026 00:00:00 GMT</pubDate><description>A flooring website has one job, booking the in-home measure. The seven things it must do, from product pages with price ranges to tap-to-call, speed and the estimate form.</description></item><item><title>How a flooring company shows up in ChatGPT, Perplexity and Google AI answers</title><link>https://flooringcontractorgrowth.com/guides/ai-search-chatgpt-flooring/</link><guid>https://flooringcontractorgrowth.com/guides/ai-search-chatgpt-flooring/</guid><pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate><description>Homeowners now ask an AI assistant who should install their floors. What those systems read, why most flooring sites give them nothing to quote, and the changes that get you named.</description></item><item><title>Facebook and Instagram ads for flooring companies: the reveal video, offers that book estimates and retargeting</title><link>https://flooringcontractorgrowth.com/guides/facebook-instagram-ads-flooring/</link><guid>https://flooringcontractorgrowth.com/guides/facebook-instagram-ads-flooring/</guid><pubDate>Sun, 02 Aug 2026 00:00:00 GMT</pubDate><description>Flooring is a visual trade, which makes Meta ads work when the creative is a real reveal. The ads, offers, lead forms, budgets and retargeting setup that book in-home estimates.</description></item><item><title>Google Ads for flooring companies: budgets, the campaigns that book estimates and the ones that waste money</title><link>https://flooringcontractorgrowth.com/guides/google-ads-flooring/</link><guid>https://flooringcontractorgrowth.com/guides/google-ads-flooring/</guid><pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate><description>Which search campaigns book in-home estimates for a flooring company, what a lead really costs by product, the negative keywords that save half the budget, and a budget that can be judged.</description></item><item><title>Google Business Profile for flooring companies: categories, showroom versus service area, photos and posts</title><link>https://flooringcontractorgrowth.com/guides/google-business-profile-flooring/</link><guid>https://flooringcontractorgrowth.com/guides/google-business-profile-flooring/</guid><pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate><description>How to set up and maintain a flooring company's Google Business Profile so it ranks for the floors you actually install, whether you run a showroom or work out of a van.</description></item><item><title>How a flooring company gets more Google reviews: the walkthrough ask, scripts and a healthy pace</title><link>https://flooringcontractorgrowth.com/guides/get-more-google-reviews-flooring/</link><guid>https://flooringcontractorgrowth.com/guides/get-more-google-reviews-flooring/</guid><pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate><description>The final walkthrough is the best review moment in any trade. Scripts, timing, text templates and the review velocity a flooring company needs to win its map pack.</description></item></channel></rss>