Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 8,325 public Google Business Profile listings of flooring companies across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- What should LVP installation cost per square foot? Answer it before Google's AI does it for you
- Booked past Thanksgiving? This is the week to sell January
- Hiring a marketing agency versus doing it yourself: a flooring contractor's guide to red flags, fair prices and trial-first
- Seasonality for flooring companies: when the calendar fills, when it empties, and a slow-season marketing plan
- Pricing and quoting for flooring companies: per-square-foot ranges, good-better-best, deposits and how price shapes your marketing
- Missed calls and estimate follow-up for flooring companies: text-back, speed to lead and what a lost measure costs
- Website essentials for a flooring company: the seven things the site must do
- How a flooring company shows up in ChatGPT, Perplexity and Google AI answers
Contact
Corrections, questions about the data, or press: text or call (385) 527-5829.