Where your competition is in Louisiana
The largest concentrations of flooring companies in our Louisiana data are in New Orleans, Shreveport, Metairie, Baton Rouge, Lafayette, West Monroe, Monroe and Prairieville. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in New Orleans.
The map pack in Louisiana
Google shows three businesses in the map pack for a search like "flooring company near me" in New Orleans. In Louisiana the shops that hold those spots usually sit near the 90th percentile, 24 reviews, not the median. 0% of Louisiana flooring companies have passed 100 reviews; the other 100.0% are competing for whatever is left below the fold.
The website gap in Louisiana
A website is the clearest marker of a flooring company that is going to compete for the map pack, and 23.1% of flooring companies in Louisiana do not have one linked. Across the country the median review count with a site is 17, without one 3. If your shop is in the 23.1%, start there.
How Louisiana compares
Of the 47 states in our data, Louisiana ranks 29th for the number of flooring companies, 39th for median review count, and 16th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
What to do first in Louisiana
- Set a review velocity. One review per job day, asked at the door, moves a 7-review shop past the Louisiana 75th percentile (12) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Louisiana customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 7 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.