Where your competition is in Michigan
The largest concentrations of flooring companies in our Michigan data are in Grand Rapids, Livonia, Clinton Township, Dearborn Heights, Traverse City, Burton, St Clair Shores and Sterling Heights. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Grand Rapids.
The map pack in Michigan
Google shows three businesses in the map pack for a search like "flooring company near me" in Grand Rapids. In Michigan the shops that hold those spots usually sit near the 90th percentile, 126 reviews, not the median. 11.4% of Michigan flooring companies have passed 100 reviews; the other 88.6% are competing for whatever is left below the fold.
The website gap in Michigan
15% of Michigan flooring companies list no website on their Google profile, fewer than the national 19.5%. Nationally, flooring companies with a website have a median of 17 reviews against 3 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Michigan compares
Of the 47 states in our data, Michigan ranks 12th for the number of flooring companies, 20th for median review count, and 38th for the share with no website, so a website alone will not set you apart here. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Michigan | 167 | 14 | 15% |
| Illinois | 272 | 24 | 15.8% |
| Indiana | 100 | 13 | 16% |
| Iowa | 58 | 8.5 | 10.3% |
| Kansas | 61 | 15 | 14.8% |
| Minnesota | 90 | 9.5 | 20% |
| Missouri | 87 | 13 | 16.1% |
| Nebraska | 36 | 10.5 | 30.6% |
| North Dakota | 24 | 3 | 45.8% |
What to do first in Michigan
- Set a review velocity. One review per job day, asked at the door, moves a 14-review shop past the Michigan 75th percentile (44) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Michigan customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 14 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.