Where your competition is in Montana
The largest concentrations of flooring companies in our Montana data are in Billings, Missoula, Bozeman, Great Falls, Kalispell, Belgrade, Helena and Columbia Falls. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Billings.
The map pack in Montana
Google shows three businesses in the map pack for a search like "flooring company near me" in Billings. In Montana the shops that hold those spots usually sit near the 90th percentile, 43 reviews, not the median. 0% of Montana flooring companies have passed 100 reviews; the other 100.0% are competing for whatever is left below the fold.
The website gap in Montana
A website is the clearest marker of a flooring company that is going to compete for the map pack, and 18.2% of flooring companies in Montana do not have one linked. Across the country the median review count with a site is 17, without one 3. If your shop is in the 18.2%, start there.
How Montana compares
Of the 47 states in our data, Montana ranks 45th for the number of flooring companies, 30th for median review count, and 27th for the share with no website. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Montana | 22 | 10.5 | 18.2% |
| Colorado | 127 | 26 | 14.2% |
| Idaho | 50 | 15 | 24% |
| Nevada | 59 | 9 | 11.9% |
| Utah | 92 | 15.5 | 15.2% |
| Wyoming | 17 | 5 | 23.5% |
What to do first in Montana
- Set a review velocity. One review per job day, asked at the door, moves a 10.5-review shop past the Montana 75th percentile (19) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Montana customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 10.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.