Where your competition is in Iowa
The largest concentrations of flooring companies in our Iowa data are in North Liberty, Burlington, Mason City, Waukee, Cedar Rapids, Indianola, Sioux City and Council Bluffs. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in North Liberty.
The map pack in Iowa
In Iowa, 53.4% of flooring companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Burlington searches are not in that group. They are near 93 reviews and they ask every customer.
The website gap in Iowa
10.3% of Iowa flooring companies list no website on their Google profile, fewer than the national 19.5%. Nationally, flooring companies with a website have a median of 17 reviews against 3 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Iowa compares
Of the 47 states in our data, Iowa ranks 32nd for the number of flooring companies, 36th for median review count, and 47th for the share with no website, so a website alone will not set you apart here. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Iowa | 58 | 8.5 | 10.3% |
| Illinois | 272 | 24 | 15.8% |
| Indiana | 100 | 13 | 16% |
| Kansas | 61 | 15 | 14.8% |
| Michigan | 167 | 14 | 15% |
| Minnesota | 90 | 9.5 | 20% |
| Missouri | 87 | 13 | 16.1% |
| Nebraska | 36 | 10.5 | 30.6% |
| North Dakota | 24 | 3 | 45.8% |
What to do first in Iowa
- Set a review velocity. One review per job day, asked at the door, moves a 8.5-review shop past the Iowa 75th percentile (28) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Iowa customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 8.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.