Analytics and reporting for a flooring company
The number that matters for a flooring company is cost per booked in-home measure, by channel, and then revenue per channel once the jobs close. Most owners cannot produce it because the website form goes to one inbox, the ad calls to a cell phone, Meta leads to a spreadsheet, and the signed jobs to an invoicing tool that knows nothing about where the lead came from.
Reporting connects those. Every call, form and Meta lead tagged with its source, every measure linked to the lead, every signed job linked to the measure. Then one page a month: leads, measures, jobs and revenue by channel, cost per job, review count against the benchmark, and the answered-call rate.
At two weeks, working looks like tracking numbers on every channel, sources tagged, a baseline month built from existing data, and the first report with the gaps named.