Questions flooring contractors ask about marketing

Enough to be the obvious choice in your own map pack, which is more than you think and fewer than the big box stores. Across 8,325 flooring listings the median is 12 reviews and 44.8% have fewer than 10. The top tenth sits at 98 or more. Since a flooring job ends with a walkthrough, the ask is easy to build into the close. One review per completed install is a realistic pace. The reviews guide has the scripts.

In most US metros a tracked call or form from a search campaign runs $35 to $120 depending on the term. Hardwood refinishing and LVP installation terms land at the low end; "flooring store" and "cheap flooring" clicks are expensive and mostly renters and price shoppers. Owners who lose money on Google Ads are almost always paying for broad match "flooring" at every hour and sending clicks to a home page with no square-foot pricing.

Yes. A showroom is an address Google can rank and a place a homeowner can visit, so your profile should be a storefront category with hours and photos of the floor. A mobile, shop-at-home company should set a service area and lean on reviews, van photos and in-home estimate language. Both work. The mistake is a shop-at-home company that lists a storage unit as a storefront, or a showroom with "no hours listed", which 41.7% of flooring profiles do.

Make referring you easy and make the referrer look good. A one-page PDF with your per-square-foot ranges, lead times and a direct line for their clients does more than a lunch. Realtors want a fast pre-listing refinish quote; builders want a crew that shows up on the scheduled day. Email both groups once a month with one before-and-after and your current lead time. That is a 20-minute task and it compounds.

Ranges, yes. "LVP installed from $4 to $8 per square foot including tear-out" does not scare a serious homeowner; it filters out the one who thought it would be $1. Flooring companies that hide every price get more calls and close fewer of them. The pricing guide covers how to present ranges without boxing yourself in.

They work for the visual jobs: a refinish reveal, a herringbone entry, a tile shower floor, a before-and-after of carpet to LVP. Expect leads at $15 to $50, softer than Google, so follow-up within minutes matters. They do not work as boosted posts with "like our page" as the goal. Run a real lead form with town, square footage and timing questions.

For most of the country, mid-January through March, and a second dip in late summer when families are busy with school. Holiday deadline work peaks in October and November. The slow-season plan uses the quiet months for refinish promotions, realtor outreach and commercial bids, so the install calendar does not empty out.

A homeowner planning a $4,000 to $8,000 floor is calling three companies. The first one to answer and book an in-home measure usually wins. If you are on a job with a saw running, the call goes to voicemail and the next company gets the measure. Missed-call text-back sends an automatic text within seconds and books the estimate from the text thread. The calculator shows what that leak costs per month.

Public Google Business Profile listings for flooring contractors, floor refinishing services and wood floor installers, collected state by state, deduplicated by place, and recomputed monthly. The current set has 8,325 listings across 51 states. Review counts, ratings, website presence, hours and category are the fields we keep. No private data, nothing from behind a login.

Because the gap is large. Flooring companies with a website have a median of 17 reviews; companies without one have 3. 19.5% list no site. The website does not cause the reviews, but the companies that take one seriously tend to take the other seriously, and Google and the AI answer engines use the site to confirm what you do and where.

Any one service from the list, set up and run inside your own accounts for 14 days: Google Ads, Meta ads, AI search optimization, local SEO and Google Business Profile, a website, social media, review generation, missed-call text-back, email and SMS, bookkeeping, or cold-call appointment setting. Setup usually happens within 48 hours. You see every lead, call and search term as it happens.

You get a plain summary of what ran and what came in, and a monthly price that was quoted before day one. Keep it, switch to a different service, or stop. Nothing renews on its own and there is no cancellation step. Any ad spend you ran during the trial was paid directly to Google or Meta from your card, so there is nothing to settle.

No. You text or call (385) 527-5829, tell us which service, and we start. The only card involved is your own with Google or Meta if the service you picked needs ad spend, and you set that budget. We ask for no payment details until you decide to continue after the trial.